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Vision Technology Location

UPCI Lab’s vision is to create new knowledge that improves and engages our communities. 


The lab's vision is supported by the mission to understand and improve human decisions & actions by exploring deeper insights from subconscious processes.

The mission is enabled by an investment in people and the state-of-the-art technology that measures and integrates real time eye tracking, facial expression, galvanic skin response and EEG data.

Image source: iMotions.com

Image source: iMotions.com
Eye tracking Attention, Engagement
Facial Expressions Valence
Facial Landmarks
Emotional Engagement
Head Orientation
Galvanic Skin Response Stress
EEG Engagement
Cognitive load

Image Source: iMotions

UPCI Lab is a premier biometric lab supported by the Romain College of Business and other generous supporters of the college. It is currently conveniently located on the first floor of the Business and Engineering Center building, Room 1002A. The lab consists of researcher and respondent workstations along with integrated biometric hardware and software.

UPCI Lab is located at the University of Southern Indiana (USI). USI is a public university located a few miles outside the city limits of Evansville — Indiana’s third largest city. USI boasts with about 10,000 students, a 1,400-acre campus and four colleges: Romain College of Business, College of Liberal Arts, College of Nursing and Health Professions, and Pott College of Science, Engineering, and Education.

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